Deal Sheet: 2026 Sportage SX Prestige

Jeff Wyler Kia · Batavia, OH · VIN: 5XYK53DF5TG470579

Negotiation Guide

Opening Offer

$36,655

Fair Price

$38,155

Walk Away Above

$38,740

• Recent buyers paid ~$1,170 below MSRP

Price Breakdown

Est. Dealer Cost$35,393

Est. Invoice$36,572

Holdback (est.)$1,180

MSRP (Sticker)$39,325

Asking Price$38,313

Markup-$1,012

Est. Dealer Margin on This Car$2,921

Percentile66% of inventory is priced lower

Days on Lot15 days

What Others Paid (Last 30 Days)

Cars Sold1412

Avg Markup-$1,170

Median Markup-$1,100

Best Deal-$1,791

Worst Deal-$743

% Sold Below MSRP100%

Avg Days to Sell57 days

Dealer Profile

Inventory275 vehicles

Avg Markup (All Models)-$697

Avg Markup (Sportage)-$612

% Below MSRP100%

Avg Days to Sell42 days

Avg Sold Markup-$711

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