Deal Sheet: 2026 Sportage SX Prestige

Cumberland Kia · Cookeville, TN · VIN: 5XYK53DF5TG470498

Negotiation Guide

Opening Offer

$35,810

Fair Price

$37,310

Walk Away Above

$37,895

• Recent buyers paid ~$1,170 below MSRP

Price Breakdown

Est. Dealer Cost$34,632

Est. Invoice$35,786

Holdback (est.)$1,154

MSRP (Sticker)$38,480

Asking Price$37,464

Markup-$1,016

Est. Dealer Margin on This Car$2,832

Percentile65% of inventory is priced lower

Days on Lot16 days

What Others Paid (Last 30 Days)

Cars Sold1412

Avg Markup-$1,170

Median Markup-$1,100

Best Deal-$1,791

Worst Deal-$743

% Sold Below MSRP100%

Avg Days to Sell57 days

Dealer Profile

Inventory120 vehicles

Avg Markup (All Models)-$892

Avg Markup (Sportage)-$775

% Below MSRP100%

Avg Days to Sell44 days

Avg Sold Markup-$858

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