Deal Sheet: 2026 Sportage SX Prestige

Ancira Kia · San Antonio, TX · VIN: 5XYK53DF5TG440272

Negotiation Guide

Opening Offer

$36,984

Fair Price

$38,484

Walk Away Above

$39,184

• Recent buyers paid ~$1,170 below MSRP
• Sitting 90 days (avg 57) — extra leverage

Price Breakdown

Est. Dealer Cost$35,896

Est. Invoice$37,092

Holdback (est.)$1,197

MSRP (Sticker)$39,884

Asking Price$38,782

Markup-$1,102

Est. Dealer Margin on This Car$2,886

Percentile51% of inventory is priced lower

Days on Lot90 days

What Others Paid (Last 30 Days)

Cars Sold1412

Avg Markup-$1,170

Median Markup-$1,100

Best Deal-$1,791

Worst Deal-$743

% Sold Below MSRP100%

Avg Days to Sell57 days

Dealer Profile

Inventory375 vehicles

Avg Markup (All Models)-$638

Avg Markup (Sportage)-$549

% Below MSRP100%

Avg Days to Sell43 days

Avg Sold Markup-$721

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