Deal Sheet: 2026 Sportage SX Prestige

Evergreen Kia · Chicago, IL · VIN: 5XYK53DF5TG414240

Negotiation Guide

Opening Offer

$37,149

Fair Price

$38,649

Walk Away Above

$39,349

• Recent buyers paid ~$1,170 below MSRP
• Sitting 90 days (avg 57) — extra leverage

Price Breakdown

Est. Dealer Cost$36,045

Est. Invoice$37,247

Holdback (est.)$1,202

MSRP (Sticker)$40,050

Asking Price$38,830

Markup-$1,220

Est. Dealer Margin on This Car$2,785

Percentile43% of inventory is priced lower

Days on Lot90 days

What Others Paid (Last 30 Days)

Cars Sold1412

Avg Markup-$1,170

Median Markup-$1,100

Best Deal-$1,791

Worst Deal-$743

% Sold Below MSRP100%

Avg Days to Sell57 days

Dealer Profile

Inventory232 vehicles

Avg Markup (All Models)-$626

Avg Markup (Sportage)-$645

% Below MSRP100%

Avg Days to Sell30 days

Avg Sold Markup-$637

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