Deal Sheet: 2026 Sportage SX Prestige

Calavan Kia of West Atlanta · Lithia Springs, GA · VIN: 5XYK53DF5TG401438

Negotiation Guide

Opening Offer

$36,309

Fair Price

$37,809

Walk Away Above

$38,507

• Recent buyers paid ~$1,170 below MSRP
• Sitting 90 days (avg 57) — extra leverage

Price Breakdown

Est. Dealer Cost$35,285

Est. Invoice$36,461

Holdback (est.)$1,176

MSRP (Sticker)$39,205

Asking Price$38,107

Markup-$1,098

Est. Dealer Margin on This Car$2,823

Percentile51% of inventory is priced lower

Days on Lot90 days

What Others Paid (Last 30 Days)

Cars Sold1412

Avg Markup-$1,170

Median Markup-$1,100

Best Deal-$1,791

Worst Deal-$743

% Sold Below MSRP100%

Avg Days to Sell57 days

Dealer Profile

Inventory252 vehicles

Avg Markup (All Models)-$581

Avg Markup (Sportage)-$535

% Below MSRP100%

Avg Days to Sell50 days

Avg Sold Markup-$605

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