Deal Sheet: 2026 Sportage SX Prestige

World Car Kia North · San Antonio, TX · VIN: 5XYK53DF5TG379716

Negotiation Guide

Opening Offer

$36,174

Fair Price

$37,674

Walk Away Above

$38,372

• Recent buyers paid ~$1,170 below MSRP
• Sitting 90 days (avg 57) — extra leverage

Price Breakdown

Est. Dealer Cost$35,163

Est. Invoice$36,335

Holdback (est.)$1,172

MSRP (Sticker)$39,070

Asking Price$37,932

Markup-$1,138

Est. Dealer Margin on This Car$2,769

Percentile48% of inventory is priced lower

Days on Lot90 days

What Others Paid (Last 30 Days)

Cars Sold1412

Avg Markup-$1,170

Median Markup-$1,100

Best Deal-$1,791

Worst Deal-$743

% Sold Below MSRP100%

Avg Days to Sell57 days

Dealer Profile

Inventory285 vehicles

Avg Markup (All Models)-$609

Avg Markup (Sportage)-$602

% Below MSRP100%

Avg Days to Sell34 days

Avg Sold Markup-$672

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