Deal Sheet: 2026 Sportage SX Prestige

Serra Kia of Gardendale · Gardendale, AL · VIN: 5XYK53DF4TG471478

This Is Already a Great Deal

Opening Offer

$36,123

Asking Price

$37,240

Max Price

$37,240

• Recent buyers paid ~$1,170 below MSRP
• Asking price is already $170 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$34,722

Est. Invoice$35,879

Holdback (est.)$1,157

MSRP (Sticker)$38,580

Asking Price$37,240

Markup-$1,340

Est. Dealer Margin on This Car$2,518

Percentile37% of inventory is priced lower

Days on Lot16 days

What Others Paid (Last 30 Days)

Cars Sold1412

Avg Markup-$1,170

Median Markup-$1,100

Best Deal-$1,791

Worst Deal-$743

% Sold Below MSRP100%

Avg Days to Sell57 days

Dealer Profile

Inventory116 vehicles

Avg Markup (All Models)-$1,118

Avg Markup (Sportage)-$1,262

% Below MSRP100%

Avg Days to Sell40 days

Avg Sold Markup-$1,163

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