Deal Sheet: 2026 Sportage SX Prestige

Bayway Kia · Houston, TX · VIN: 5XYK53DF4TG461372

Negotiation Guide

Opening Offer

$36,635

Fair Price

$38,135

Walk Away Above

$38,720

• Recent buyers paid ~$1,170 below MSRP

Price Breakdown

Est. Dealer Cost$35,375

Est. Invoice$36,554

Holdback (est.)$1,179

MSRP (Sticker)$39,305

Asking Price$38,387

Markup-$918

Est. Dealer Margin on This Car$3,013

Percentile83% of inventory is priced lower

Days on Lot52 days

What Others Paid (Last 30 Days)

Cars Sold1412

Avg Markup-$1,170

Median Markup-$1,100

Best Deal-$1,791

Worst Deal-$743

% Sold Below MSRP100%

Avg Days to Sell57 days

Dealer Profile

Inventory354 vehicles

Avg Markup (All Models)-$556

Avg Markup (Sportage)-$531

% Below MSRP100%

Avg Days to Sell39 days

Avg Sold Markup-$569

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