Deal Sheet: 2026 Sportage SX Prestige

Gay Family Kia · Dickinson, TX · VIN: 5XYK53DF4TG447830

Negotiation Guide

Opening Offer

$36,800

Fair Price

$38,300

Walk Away Above

$38,999

• Recent buyers paid ~$1,170 below MSRP
• Sitting 90 days (avg 57) — extra leverage

Price Breakdown

Est. Dealer Cost$35,729

Est. Invoice$36,920

Holdback (est.)$1,191

MSRP (Sticker)$39,699

Asking Price$38,578

Markup-$1,121

Est. Dealer Margin on This Car$2,849

Percentile49% of inventory is priced lower

Days on Lot90 days

What Others Paid (Last 30 Days)

Cars Sold1412

Avg Markup-$1,170

Median Markup-$1,100

Best Deal-$1,791

Worst Deal-$743

% Sold Below MSRP100%

Avg Days to Sell57 days

Dealer Profile

Inventory269 vehicles

Avg Markup (All Models)-$687

Avg Markup (Sportage)-$563

% Below MSRP100%

Avg Days to Sell36 days

Avg Sold Markup-$606

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