Deal Sheet: 2026 Sportage SX Prestige

Kia South Atlanta · Morrow, GA · VIN: 5XYK53DF4TG445771

Negotiation Guide

Opening Offer

$35,667

Fair Price

$37,167

Walk Away Above

$37,864

• Recent buyers paid ~$1,170 below MSRP
• Sitting 90 days (avg 57) — extra leverage

Price Breakdown

Est. Dealer Cost$34,704

Est. Invoice$35,861

Holdback (est.)$1,157

MSRP (Sticker)$38,560

Asking Price$37,709

Markup-$851

Est. Dealer Margin on This Car$3,005

Percentile90% of inventory is priced lower

Days on Lot90 days

What Others Paid (Last 30 Days)

Cars Sold1412

Avg Markup-$1,170

Median Markup-$1,100

Best Deal-$1,791

Worst Deal-$743

% Sold Below MSRP100%

Avg Days to Sell57 days

Dealer Profile

Inventory173 vehicles

Avg Markup (All Models)-$478

Avg Markup (Sportage)-$451

% Below MSRP100%

Avg Days to Sell41 days

Avg Sold Markup-$464

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