Deal Sheet: 2026 Sportage SX Prestige

First Kia · Simi Valley, CA · VIN: 5XYK53DF4TG421339

Negotiation Guide

Opening Offer

$35,759

Fair Price

$37,259

Walk Away Above

$37,952

• Recent buyers paid ~$1,170 below MSRP
• Sitting 89 days (avg 57) — extra leverage

Price Breakdown

Est. Dealer Cost$34,781

Est. Invoice$35,940

Holdback (est.)$1,159

MSRP (Sticker)$38,645

Asking Price$37,652

Markup-$993

Est. Dealer Margin on This Car$2,872

Percentile71% of inventory is priced lower

Days on Lot89 days

What Others Paid (Last 30 Days)

Cars Sold1412

Avg Markup-$1,170

Median Markup-$1,100

Best Deal-$1,791

Worst Deal-$743

% Sold Below MSRP100%

Avg Days to Sell57 days

Dealer Profile

Inventory117 vehicles

Avg Markup (All Models)-$845

Avg Markup (Sportage)-$819

% Below MSRP100%

Avg Days to Sell46 days

Avg Sold Markup-$770

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