Deal Sheet: 2026 Sportage SX Prestige

Calavan Kia of West Atlanta · Lithia Springs, GA · VIN: 5XYK53DF4TG400717

Negotiation Guide

Opening Offer

$36,077

Fair Price

$37,577

Walk Away Above

$38,271

• Recent buyers paid ~$1,170 below MSRP
• Sitting 89 days (avg 57) — extra leverage

Price Breakdown

Est. Dealer Cost$35,069

Est. Invoice$36,237

Holdback (est.)$1,169

MSRP (Sticker)$38,965

Asking Price$37,842

Markup-$1,123

Est. Dealer Margin on This Car$2,774

Percentile49% of inventory is priced lower

Days on Lot89 days

What Others Paid (Last 30 Days)

Cars Sold1412

Avg Markup-$1,170

Median Markup-$1,100

Best Deal-$1,791

Worst Deal-$743

% Sold Below MSRP100%

Avg Days to Sell57 days

Dealer Profile

Inventory252 vehicles

Avg Markup (All Models)-$581

Avg Markup (Sportage)-$535

% Below MSRP100%

Avg Days to Sell50 days

Avg Sold Markup-$605

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