This Is Already a Great Deal
Opening Offer
$35,995
Asking Price
$37,108
Max Price
$37,108
- • Recent buyers paid ~$1,170 below MSRP
- • Asking price is already $202 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$34,632
Est. Invoice$35,786
Holdback (est.)$1,154
MSRP (Sticker)$38,480
Asking Price$37,108
Markup-$1,372
Est. Dealer Margin on This Car$2,476
Percentile31% of inventory is priced lower
Days on Lot60 days
What Others Paid (Last 30 Days)
Cars Sold1412
Avg Markup-$1,170
Median Markup-$1,100
Best Deal-$1,791
Worst Deal-$743
% Sold Below MSRP100%
Avg Days to Sell57 days
Dealer Profile
Inventory153 vehicles
Avg Markup (All Models)-$1,123
Avg Markup (Sportage)-$1,034
% Below MSRP100%
Avg Days to Sell48 days
Avg Sold Markup-$1,141
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