Deal Sheet: 2026 Sportage SX Prestige

Nalley Kia · Lithonia, GA · VIN: 5XYK53DF3TG449942

Negotiation Guide

Opening Offer

$36,060

Fair Price

$37,560

Walk Away Above

$38,257

• Recent buyers paid ~$1,170 below MSRP
• Sitting 90 days (avg 57) — extra leverage

Price Breakdown

Est. Dealer Cost$35,060

Est. Invoice$36,228

Holdback (est.)$1,169

MSRP (Sticker)$38,955

Asking Price$38,092

Markup-$863

Est. Dealer Margin on This Car$3,033

Percentile89% of inventory is priced lower

Days on Lot90 days

What Others Paid (Last 30 Days)

Cars Sold1412

Avg Markup-$1,170

Median Markup-$1,100

Best Deal-$1,791

Worst Deal-$743

% Sold Below MSRP100%

Avg Days to Sell57 days

Dealer Profile

Inventory209 vehicles

Avg Markup (All Models)-$588

Avg Markup (Sportage)-$565

% Below MSRP100%

Avg Days to Sell39 days

Avg Sold Markup-$592

Cheaper Sportage SX Prestige Inventory

Tom Dolan's Reno KiaReno, NV

-$2,049$40,03590d

Kia of MeridianMeridian, MS

-$1,828$40,56690d

George Gee KiaLiberty Lake, WA

-$1,770$39,21590d

Power KiaSalem, OR

-$1,754$39,42690d

Roseville KiaRoseville, CA

-$1,743$39,08790d

Walt Massey KiaMccomb, MS

-$1,742$39,36390d

Kia of AmarilloAmarillo, TX

-$1,731$39,75823d

Elk Grove KiaElk Grove, CA

-$1,719$39,35690d

Greenway Kia of RiverchasePelham, AL

-$1,715$38,94090d

Elk Grove KiaElk Grove, CA

-$1,713$39,26290d