Deal Sheet: 2026 Sportage SX Prestige

Berwyn Kia · Berwyn, IL · VIN: 5XYK53DF3TG437547

Negotiation Guide

Opening Offer

$36,597

Fair Price

$38,097

Walk Away Above

$38,796

• Recent buyers paid ~$1,170 below MSRP
• Sitting 90 days (avg 57) — extra leverage

Price Breakdown

Est. Dealer Cost$35,546

Est. Invoice$36,730

Holdback (est.)$1,185

MSRP (Sticker)$39,495

Asking Price$38,376

Markup-$1,119

Est. Dealer Margin on This Car$2,831

Percentile49% of inventory is priced lower

Days on Lot90 days

What Others Paid (Last 30 Days)

Cars Sold1412

Avg Markup-$1,170

Median Markup-$1,100

Best Deal-$1,791

Worst Deal-$743

% Sold Below MSRP100%

Avg Days to Sell57 days

Dealer Profile

Inventory314 vehicles

Avg Markup (All Models)-$805

Avg Markup (Sportage)-$725

% Below MSRP100%

Avg Days to Sell41 days

Avg Sold Markup-$759

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