Deal Sheet: 2026 Sportage SX Prestige

Hendrick Kia of Cary · Cary, NC · VIN: 5XYK53DF3TG382176

Negotiation Guide

Opening Offer

$35,573

Fair Price

$37,073

Walk Away Above

$37,769

• Recent buyers paid ~$1,170 below MSRP
• Sitting 90 days (avg 57) — extra leverage

Price Breakdown

Est. Dealer Cost$34,619

Est. Invoice$35,772

Holdback (est.)$1,154

MSRP (Sticker)$38,465

Asking Price$37,423

Markup-$1,042

Est. Dealer Margin on This Car$2,805

Percentile59% of inventory is priced lower

Days on Lot90 days

What Others Paid (Last 30 Days)

Cars Sold1412

Avg Markup-$1,170

Median Markup-$1,100

Best Deal-$1,791

Worst Deal-$743

% Sold Below MSRP100%

Avg Days to Sell57 days

Dealer Profile

Inventory285 vehicles

Avg Markup (All Models)-$662

Avg Markup (Sportage)-$689

% Below MSRP100%

Avg Days to Sell39 days

Avg Sold Markup-$705

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