Deal Sheet: 2026 Sportage SX Prestige

Shottenkirk Kia Fort Bend · Rosenberg, TX · VIN: 5XYK53DF3TG351199

Negotiation Guide

Opening Offer

$35,478

Fair Price

$36,978

Walk Away Above

$37,674

• Recent buyers paid ~$1,170 below MSRP
• Sitting 90 days (avg 57) — extra leverage

Price Breakdown

Est. Dealer Cost$34,533

Est. Invoice$35,684

Holdback (est.)$1,151

MSRP (Sticker)$38,370

Asking Price$37,336

Markup-$1,034

Est. Dealer Margin on This Car$2,803

Percentile60% of inventory is priced lower

Days on Lot90 days

What Others Paid (Last 30 Days)

Cars Sold1412

Avg Markup-$1,170

Median Markup-$1,100

Best Deal-$1,791

Worst Deal-$743

% Sold Below MSRP100%

Avg Days to Sell57 days

Dealer Profile

Inventory372 vehicles

Avg Markup (All Models)-$579

Avg Markup (Sportage)-$568

% Below MSRP100%

Avg Days to Sell44 days

Avg Sold Markup-$665

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