Deal Sheet: 2026 Sportage SX Prestige

Cumberland Kia · Cookeville, TN · VIN: 5XYK53DF2TG464142

Negotiation Guide

Opening Offer

$36,445

Fair Price

$37,945

Walk Away Above

$38,530

• Recent buyers paid ~$1,170 below MSRP

Price Breakdown

Est. Dealer Cost$35,204

Est. Invoice$36,377

Holdback (est.)$1,173

MSRP (Sticker)$39,115

Asking Price$38,045

Markup-$1,070

Est. Dealer Margin on This Car$2,842

Percentile54% of inventory is priced lower

Days on Lot16 days

What Others Paid (Last 30 Days)

Cars Sold1412

Avg Markup-$1,170

Median Markup-$1,100

Best Deal-$1,791

Worst Deal-$743

% Sold Below MSRP100%

Avg Days to Sell57 days

Dealer Profile

Inventory120 vehicles

Avg Markup (All Models)-$892

Avg Markup (Sportage)-$775

% Below MSRP100%

Avg Days to Sell44 days

Avg Sold Markup-$858

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