Deal Sheet: 2026 Sportage SX Prestige

Jacksonville Kia · Jacksonville, NC · VIN: 5XYK53DF2TG448409

Negotiation Guide

Opening Offer

$35,260

Fair Price

$36,760

Walk Away Above

$37,455

• Recent buyers paid ~$1,170 below MSRP
• Sitting 90 days (avg 57) — extra leverage

Price Breakdown

Est. Dealer Cost$34,335

Est. Invoice$35,480

Holdback (est.)$1,145

MSRP (Sticker)$38,150

Asking Price$36,835

Markup-$1,315

Est. Dealer Margin on This Car$2,500

Percentile39% of inventory is priced lower

Days on Lot90 days

What Others Paid (Last 30 Days)

Cars Sold1412

Avg Markup-$1,170

Median Markup-$1,100

Best Deal-$1,791

Worst Deal-$743

% Sold Below MSRP100%

Avg Days to Sell57 days

Dealer Profile

Inventory154 vehicles

Avg Markup (All Models)-$1,086

Avg Markup (Sportage)-$1,008

% Below MSRP100%

Avg Days to Sell50 days

Avg Sold Markup-$1,104

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