Deal Sheet: 2026 Sportage SX Prestige

Nalley Kia · Lithonia, GA · VIN: 5XYK53DF2TG415703

Negotiation Guide

Opening Offer

$35,568

Fair Price

$37,068

Walk Away Above

$37,764

• Recent buyers paid ~$1,170 below MSRP
• Sitting 90 days (avg 57) — extra leverage

Price Breakdown

Est. Dealer Cost$34,614

Est. Invoice$35,768

Holdback (est.)$1,154

MSRP (Sticker)$38,460

Asking Price$37,626

Markup-$834

Est. Dealer Margin on This Car$3,012

Percentile91% of inventory is priced lower

Days on Lot90 days

What Others Paid (Last 30 Days)

Cars Sold1412

Avg Markup-$1,170

Median Markup-$1,100

Best Deal-$1,791

Worst Deal-$743

% Sold Below MSRP100%

Avg Days to Sell57 days

Dealer Profile

Inventory209 vehicles

Avg Markup (All Models)-$588

Avg Markup (Sportage)-$565

% Below MSRP100%

Avg Days to Sell39 days

Avg Sold Markup-$592

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