Deal Sheet: 2026 Sportage SX Prestige

Hollywood Kia · Hollywood, FL · VIN: 5XYK53DF2TG400473

Negotiation Guide

Opening Offer

$36,375

Fair Price

$37,875

Walk Away Above

$38,570

• Recent buyers paid ~$1,170 below MSRP
• Sitting 89 days (avg 57) — extra leverage

Price Breakdown

Est. Dealer Cost$35,339

Est. Invoice$36,516

Holdback (est.)$1,178

MSRP (Sticker)$39,265

Asking Price$38,095

Markup-$1,170

Est. Dealer Margin on This Car$2,757

Percentile46% of inventory is priced lower

Days on Lot89 days

What Others Paid (Last 30 Days)

Cars Sold1412

Avg Markup-$1,170

Median Markup-$1,100

Best Deal-$1,791

Worst Deal-$743

% Sold Below MSRP100%

Avg Days to Sell57 days

Dealer Profile

Inventory577 vehicles

Avg Markup (All Models)-$509

Avg Markup (Sportage)-$449

% Below MSRP100%

Avg Days to Sell39 days

Avg Sold Markup-$557

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