Deal Sheet: 2026 Sportage SX Prestige

Deacon Jones Kia · Goldsboro, NC · VIN: 5XYK53DF2TG396649

Negotiation Guide

Opening Offer

$36,146

Fair Price

$37,646

Walk Away Above

$38,341

• Recent buyers paid ~$1,170 below MSRP
• Sitting 89 days (avg 57) — extra leverage

Price Breakdown

Est. Dealer Cost$35,132

Est. Invoice$36,303

Holdback (est.)$1,171

MSRP (Sticker)$39,035

Asking Price$37,951

Markup-$1,084

Est. Dealer Margin on This Car$2,820

Percentile53% of inventory is priced lower

Days on Lot89 days

What Others Paid (Last 30 Days)

Cars Sold1412

Avg Markup-$1,170

Median Markup-$1,100

Best Deal-$1,791

Worst Deal-$743

% Sold Below MSRP100%

Avg Days to Sell57 days

Dealer Profile

Inventory115 vehicles

Avg Markup (All Models)-$660

Avg Markup (Sportage)-$569

% Below MSRP100%

Avg Days to Sell46 days

Avg Sold Markup-$684

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