Deal Sheet: 2026 Sportage SX Prestige

Shelby Kia · Shelby, NC · VIN: 5XYK53DF2TG381505

Negotiation Guide

Opening Offer

$36,209

Fair Price

$37,709

Walk Away Above

$38,407

• Recent buyers paid ~$1,170 below MSRP
• Sitting 90 days (avg 57) — extra leverage

Price Breakdown

Est. Dealer Cost$35,195

Est. Invoice$36,368

Holdback (est.)$1,173

MSRP (Sticker)$39,105

Asking Price$37,831

Markup-$1,274

Est. Dealer Margin on This Car$2,637

Percentile42% of inventory is priced lower

Days on Lot90 days

What Others Paid (Last 30 Days)

Cars Sold1412

Avg Markup-$1,170

Median Markup-$1,100

Best Deal-$1,791

Worst Deal-$743

% Sold Below MSRP100%

Avg Days to Sell57 days

Dealer Profile

Inventory192 vehicles

Avg Markup (All Models)-$693

Avg Markup (Sportage)-$848

% Below MSRP100%

Avg Days to Sell50 days

Avg Sold Markup-$772

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