Deal Sheet: 2026 Sportage SX Prestige

Bulldog Kia · Athens, GA · VIN: 5XYK53DF2TG378782

Negotiation Guide

Opening Offer

$35,066

Fair Price

$36,566

Walk Away Above

$37,260

• Recent buyers paid ~$1,170 below MSRP
• Sitting 90 days (avg 57) — extra leverage

Price Breakdown

Est. Dealer Cost$34,160

Est. Invoice$35,298

Holdback (est.)$1,139

MSRP (Sticker)$37,955

Asking Price$36,992

Markup-$963

Est. Dealer Margin on This Car$2,833

Percentile77% of inventory is priced lower

Days on Lot90 days

What Others Paid (Last 30 Days)

Cars Sold1412

Avg Markup-$1,170

Median Markup-$1,100

Best Deal-$1,791

Worst Deal-$743

% Sold Below MSRP100%

Avg Days to Sell57 days

Dealer Profile

Inventory210 vehicles

Avg Markup (All Models)-$686

Avg Markup (Sportage)-$619

% Below MSRP100%

Avg Days to Sell45 days

Avg Sold Markup-$620

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