Deal Sheet: 2026 Sportage SX Prestige

Clay Cooley Kia · Irving, TX · VIN: 5XYK53DF2TG357544

Negotiation Guide

Opening Offer

$35,444

Fair Price

$36,944

Walk Away Above

$37,639

• Recent buyers paid ~$1,170 below MSRP
• Sitting 90 days (avg 57) — extra leverage

Price Breakdown

Est. Dealer Cost$34,502

Est. Invoice$35,652

Holdback (est.)$1,150

MSRP (Sticker)$38,335

Asking Price$37,307

Markup-$1,028

Est. Dealer Margin on This Car$2,806

Percentile64% of inventory is priced lower

Days on Lot90 days

What Others Paid (Last 30 Days)

Cars Sold1412

Avg Markup-$1,170

Median Markup-$1,100

Best Deal-$1,791

Worst Deal-$743

% Sold Below MSRP100%

Avg Days to Sell57 days

Dealer Profile

Inventory276 vehicles

Avg Markup (All Models)-$649

Avg Markup (Sportage)-$540

% Below MSRP100%

Avg Days to Sell28 days

Avg Sold Markup-$535

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