Deal Sheet: 2026 Sportage SX Prestige

Deacon Jones Kia · Goldsboro, NC · VIN: 5XYK53DF1TG464018

Negotiation Guide

Opening Offer

$36,515

Fair Price

$38,015

Walk Away Above

$38,600

• Recent buyers paid ~$1,170 below MSRP

Price Breakdown

Est. Dealer Cost$35,267

Est. Invoice$36,442

Holdback (est.)$1,176

MSRP (Sticker)$39,185

Asking Price$38,297

Markup-$888

Est. Dealer Margin on This Car$3,031

Percentile86% of inventory is priced lower

Days on Lot10 days

What Others Paid (Last 30 Days)

Cars Sold1412

Avg Markup-$1,170

Median Markup-$1,100

Best Deal-$1,791

Worst Deal-$743

% Sold Below MSRP100%

Avg Days to Sell57 days

Dealer Profile

Inventory115 vehicles

Avg Markup (All Models)-$660

Avg Markup (Sportage)-$569

% Below MSRP100%

Avg Days to Sell46 days

Avg Sold Markup-$684

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