Deal Sheet: 2026 Sportage SX Prestige

Bert Ogden Harlingen Kia · Harlingen, TX · VIN: 5XYK53DF1TG462088

This Is Already a Great Deal

Opening Offer

$36,365

Asking Price

$37,490

Max Price

$37,490

• Recent buyers paid ~$1,170 below MSRP
• Asking price is already $220 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$34,992

Est. Invoice$36,158

Holdback (est.)$1,166

MSRP (Sticker)$38,880

Asking Price$37,490

Markup-$1,390

Est. Dealer Margin on This Car$2,498

Percentile29% of inventory is priced lower

Days on Lot47 days

What Others Paid (Last 30 Days)

Cars Sold1412

Avg Markup-$1,170

Median Markup-$1,100

Best Deal-$1,791

Worst Deal-$743

% Sold Below MSRP100%

Avg Days to Sell57 days

Dealer Profile

Inventory268 vehicles

Avg Markup (All Models)-$1,078

Avg Markup (Sportage)-$1,053

% Below MSRP100%

Avg Days to Sell36 days

Avg Sold Markup-$1,046

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