Deal Sheet: 2026 Sportage SX Prestige

Coughlin Kia of Lewis Center · Lewis Center, OH · VIN: 5XYK53DF1TG450832

Negotiation Guide

Opening Offer

$35,415

Fair Price

$36,915

Walk Away Above

$37,500

• Recent buyers paid ~$1,170 below MSRP

Price Breakdown

Est. Dealer Cost$34,277

Est. Invoice$35,419

Holdback (est.)$1,143

MSRP (Sticker)$38,085

Asking Price$37,134

Markup-$951

Est. Dealer Margin on This Car$2,858

Percentile80% of inventory is priced lower

Days on Lot69 days

What Others Paid (Last 30 Days)

Cars Sold1412

Avg Markup-$1,170

Median Markup-$1,100

Best Deal-$1,791

Worst Deal-$743

% Sold Below MSRP100%

Avg Days to Sell57 days

Dealer Profile

Inventory239 vehicles

Avg Markup (All Models)-$719

Avg Markup (Sportage)-$635

% Below MSRP100%

Avg Days to Sell46 days

Avg Sold Markup-$773

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