Deal Sheet: 2026 Sportage SX Prestige

Jenkins Kia of Crystal River · Crystal River, FL · VIN: 5XYK53DF1TG441449

Negotiation Guide

Opening Offer

$35,687

Fair Price

$37,187

Walk Away Above

$37,884

• Recent buyers paid ~$1,170 below MSRP
• Sitting 90 days (avg 57) — extra leverage

Price Breakdown

Est. Dealer Cost$34,722

Est. Invoice$35,879

Holdback (est.)$1,157

MSRP (Sticker)$38,580

Asking Price$37,240

Markup-$1,340

Est. Dealer Margin on This Car$2,518

Percentile37% of inventory is priced lower

Days on Lot90 days

What Others Paid (Last 30 Days)

Cars Sold1412

Avg Markup-$1,170

Median Markup-$1,100

Best Deal-$1,791

Worst Deal-$743

% Sold Below MSRP100%

Avg Days to Sell57 days

Dealer Profile

Inventory183 vehicles

Avg Markup (All Models)-$1,138

Avg Markup (Sportage)-$1,071

% Below MSRP100%

Avg Days to Sell51 days

Avg Sold Markup-$1,071

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