Deal Sheet: 2026 Sportage SX Prestige

Kia of Stockton · Stockton, CA · VIN: 5XYK53DF1TG438521

Negotiation Guide

Opening Offer

$35,275

Fair Price

$36,775

Walk Away Above

$37,470

• Recent buyers paid ~$1,170 below MSRP
• Sitting 90 days (avg 57) — extra leverage

Price Breakdown

Est. Dealer Cost$34,349

Est. Invoice$35,493

Holdback (est.)$1,145

MSRP (Sticker)$38,165

Asking Price$36,847

Markup-$1,318

Est. Dealer Margin on This Car$2,499

Percentile39% of inventory is priced lower

Days on Lot90 days

What Others Paid (Last 30 Days)

Cars Sold1412

Avg Markup-$1,170

Median Markup-$1,100

Best Deal-$1,791

Worst Deal-$743

% Sold Below MSRP100%

Avg Days to Sell57 days

Dealer Profile

Inventory263 vehicles

Avg Markup (All Models)-$1,030

Avg Markup (Sportage)-$1,084

% Below MSRP100%

Avg Days to Sell35 days

Avg Sold Markup-$960

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