Deal Sheet: 2026 Sportage SX Prestige

Calavan Kia of West Atlanta · Lithia Springs, GA · VIN: 5XYK53DF1TG406281

Negotiation Guide

Opening Offer

$36,445

Fair Price

$37,945

Walk Away Above

$38,640

• Recent buyers paid ~$1,170 below MSRP
• Sitting 89 days (avg 57) — extra leverage

Price Breakdown

Est. Dealer Cost$35,402

Est. Invoice$36,582

Holdback (est.)$1,180

MSRP (Sticker)$39,335

Asking Price$38,205

Markup-$1,130

Est. Dealer Margin on This Car$2,804

Percentile48% of inventory is priced lower

Days on Lot89 days

What Others Paid (Last 30 Days)

Cars Sold1412

Avg Markup-$1,170

Median Markup-$1,100

Best Deal-$1,791

Worst Deal-$743

% Sold Below MSRP100%

Avg Days to Sell57 days

Dealer Profile

Inventory252 vehicles

Avg Markup (All Models)-$581

Avg Markup (Sportage)-$535

% Below MSRP100%

Avg Days to Sell50 days

Avg Sold Markup-$605

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