Deal Sheet: 2026 Sportage SX Prestige

Willowbrook Kia · Willowbrook, IL · VIN: 5XYK53DF0TG470411

Negotiation Guide

Opening Offer

$36,220

Fair Price

$37,720

Walk Away Above

$38,305

• Recent buyers paid ~$1,170 below MSRP

Price Breakdown

Est. Dealer Cost$35,001

Est. Invoice$36,168

Holdback (est.)$1,167

MSRP (Sticker)$38,890

Asking Price$37,809

Markup-$1,081

Est. Dealer Margin on This Car$2,808

Percentile53% of inventory is priced lower

Days on Lot19 days

What Others Paid (Last 30 Days)

Cars Sold1412

Avg Markup-$1,170

Median Markup-$1,100

Best Deal-$1,791

Worst Deal-$743

% Sold Below MSRP100%

Avg Days to Sell57 days

Dealer Profile

Inventory268 vehicles

Avg Markup (All Models)-$780

Avg Markup (Sportage)-$642

% Below MSRP100%

Avg Days to Sell41 days

Avg Sold Markup-$767

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