Deal Sheet: 2026 Sportage SX Prestige

Deacon Jones Kia · Goldsboro, NC · VIN: 5XYK53DF0TG446397

Negotiation Guide

Opening Offer

$35,910

Fair Price

$37,410

Walk Away Above

$37,995

• Recent buyers paid ~$1,170 below MSRP

Price Breakdown

Est. Dealer Cost$34,722

Est. Invoice$35,879

Holdback (est.)$1,157

MSRP (Sticker)$38,580

Asking Price$37,776

Markup-$804

Est. Dealer Margin on This Car$3,054

Percentile96% of inventory is priced lower

Days on Lot68 days

What Others Paid (Last 30 Days)

Cars Sold1412

Avg Markup-$1,170

Median Markup-$1,100

Best Deal-$1,791

Worst Deal-$743

% Sold Below MSRP100%

Avg Days to Sell57 days

Dealer Profile

Inventory115 vehicles

Avg Markup (All Models)-$660

Avg Markup (Sportage)-$569

% Below MSRP100%

Avg Days to Sell46 days

Avg Sold Markup-$684

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