Deal Sheet: 2026 Sportage SX Prestige

Diehl Kia of Massillon · Massillon, OH · VIN: 5XYK53DF0TG425873

Negotiation Guide

Opening Offer

$35,896

Fair Price

$37,396

Walk Away Above

$38,093

• Recent buyers paid ~$1,170 below MSRP
• Sitting 90 days (avg 57) — extra leverage

Price Breakdown

Est. Dealer Cost$34,911

Est. Invoice$36,075

Holdback (est.)$1,164

MSRP (Sticker)$38,790

Asking Price$37,725

Markup-$1,065

Est. Dealer Margin on This Car$2,814

Percentile55% of inventory is priced lower

Days on Lot90 days

What Others Paid (Last 30 Days)

Cars Sold1412

Avg Markup-$1,170

Median Markup-$1,100

Best Deal-$1,791

Worst Deal-$743

% Sold Below MSRP100%

Avg Days to Sell57 days

Dealer Profile

Inventory269 vehicles

Avg Markup (All Models)-$675

Avg Markup (Sportage)-$598

% Below MSRP100%

Avg Days to Sell50 days

Avg Sold Markup-$699

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