Negotiation Guide
Opening Offer
$33,927
Fair Price
$35,427
Walk Away Above
$36,003
- • Recent buyers paid ~$1,153 below MSRP
Price Breakdown
Est. Dealer Cost$32,922
Est. Invoice$34,019
Holdback (est.)$1,097
MSRP (Sticker)$36,580
Asking Price$35,648
Markup-$932
Est. Dealer Margin on This Car$2,726
Percentile67% of inventory is priced lower
Days on Lot26 days
What Others Paid (Last 30 Days)
Cars Sold168
Avg Markup-$1,153
Median Markup-$1,188
Best Deal-$1,632
Worst Deal-$731
% Sold Below MSRP100%
Avg Days to Sell62 days
Dealer Profile
Inventory568 vehicles
Avg Markup (All Models)-$544
Avg Markup (Sportage)-$539
% Below MSRP100%
Avg Days to Sell43 days
Avg Sold Markup-$632
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