Deal Sheet: 2026 Sportage SX

Gerald Kia of Naperville · Naperville, IL · VIN: 5XYK43DF9TG464870

Negotiation Guide

Opening Offer

$33,947

Fair Price

$35,447

Walk Away Above

$36,023

• Recent buyers paid ~$1,153 below MSRP

Price Breakdown

Est. Dealer Cost$32,940

Est. Invoice$34,038

Holdback (est.)$1,098

MSRP (Sticker)$36,600

Asking Price$35,664

Markup-$936

Est. Dealer Margin on This Car$2,724

Percentile61% of inventory is priced lower

Days on Lot23 days

What Others Paid (Last 30 Days)

Cars Sold168

Avg Markup-$1,153

Median Markup-$1,188

Best Deal-$1,632

Worst Deal-$731

% Sold Below MSRP100%

Avg Days to Sell62 days

Dealer Profile

Inventory578 vehicles

Avg Markup (All Models)-$830

Avg Markup (Sportage)-$650

% Below MSRP54%

Avg Days to Sell53 days

Avg Sold Markup-$811

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