Negotiation Guide
Opening Offer
$33,727
Fair Price
$35,227
Walk Away Above
$35,803
- • Recent buyers paid ~$1,153 below MSRP
Price Breakdown
Est. Dealer Cost$32,742
Est. Invoice$33,833
Holdback (est.)$1,091
MSRP (Sticker)$36,380
Asking Price$35,480
Markup-$900
Est. Dealer Margin on This Car$2,738
Percentile75% of inventory is priced lower
Days on Lot60 days
What Others Paid (Last 30 Days)
Cars Sold168
Avg Markup-$1,153
Median Markup-$1,188
Best Deal-$1,632
Worst Deal-$731
% Sold Below MSRP100%
Avg Days to Sell62 days
Dealer Profile
Inventory231 vehicles
Avg Markup (All Models)-$802
Avg Markup (Sportage)-$582
% Below MSRP100%
Avg Days to Sell46 days
Avg Sold Markup-$695
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