Deal Sheet: 2026 Sportage SX

Coughlin Kia of Dublin · Plain City, OH · VIN: 5XYK43DF8TG472362

Negotiation Guide

Opening Offer

$34,672

Fair Price

$36,172

Walk Away Above

$36,748

• Recent buyers paid ~$1,153 below MSRP

Price Breakdown

Est. Dealer Cost$33,593

Est. Invoice$34,712

Holdback (est.)$1,120

MSRP (Sticker)$37,325

Asking Price$36,272

Markup-$1,053

Est. Dealer Margin on This Car$2,680

Percentile50% of inventory is priced lower

Days on Lot11 days

What Others Paid (Last 30 Days)

Cars Sold168

Avg Markup-$1,153

Median Markup-$1,188

Best Deal-$1,632

Worst Deal-$731

% Sold Below MSRP100%

Avg Days to Sell62 days

Dealer Profile

Inventory236 vehicles

Avg Markup (All Models)-$762

Avg Markup (Sportage)-$600

% Below MSRP100%

Avg Days to Sell44 days

Avg Sold Markup-$903

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