Negotiation Guide
Opening Offer
$34,177
Fair Price
$35,677
Walk Away Above
$36,253
- • Recent buyers paid ~$1,153 below MSRP
Price Breakdown
Est. Dealer Cost$33,147
Est. Invoice$34,252
Holdback (est.)$1,105
MSRP (Sticker)$36,830
Asking Price$35,894
Markup-$936
Est. Dealer Margin on This Car$2,747
Percentile61% of inventory is priced lower
Days on Lot13 days
What Others Paid (Last 30 Days)
Cars Sold168
Avg Markup-$1,153
Median Markup-$1,188
Best Deal-$1,632
Worst Deal-$731
% Sold Below MSRP100%
Avg Days to Sell62 days
Dealer Profile
Inventory334 vehicles
Avg Markup (All Models)-$727
Avg Markup (Sportage)-$586
% Below MSRP100%
Avg Days to Sell42 days
Avg Sold Markup-$829
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