Negotiation Guide
Opening Offer
$33,807
Fair Price
$35,307
Walk Away Above
$35,883
- • Recent buyers paid ~$1,153 below MSRP
Price Breakdown
Est. Dealer Cost$32,814
Est. Invoice$33,908
Holdback (est.)$1,094
MSRP (Sticker)$36,460
Asking Price$35,667
Markup-$793
Est. Dealer Margin on This Car$2,853
Percentile85% of inventory is priced lower
Days on Lot65 days
What Others Paid (Last 30 Days)
Cars Sold168
Avg Markup-$1,153
Median Markup-$1,188
Best Deal-$1,632
Worst Deal-$731
% Sold Below MSRP100%
Avg Days to Sell62 days
Dealer Profile
Inventory209 vehicles
Avg Markup (All Models)-$588
Avg Markup (Sportage)-$565
% Below MSRP100%
Avg Days to Sell39 days
Avg Sold Markup-$592
Cheaper Sportage SX Inventory
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-$1,551$35,25490d
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-$1,548$35,52290d
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-$1,522$35,10890d