Negotiation Guide
Opening Offer
$33,302
Fair Price
$34,802
Walk Away Above
$35,378
- • Recent buyers paid ~$1,153 below MSRP
Price Breakdown
Est. Dealer Cost$32,360
Est. Invoice$33,438
Holdback (est.)$1,079
MSRP (Sticker)$35,955
Asking Price$35,043
Markup-$912
Est. Dealer Margin on This Car$2,684
Percentile68% of inventory is priced lower
Days on Lot90 days
What Others Paid (Last 30 Days)
Cars Sold168
Avg Markup-$1,153
Median Markup-$1,188
Best Deal-$1,632
Worst Deal-$731
% Sold Below MSRP100%
Avg Days to Sell62 days
Dealer Profile
Inventory210 vehicles
Avg Markup (All Models)-$686
Avg Markup (Sportage)-$619
% Below MSRP100%
Avg Days to Sell45 days
Avg Sold Markup-$620
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