Negotiation Guide
Opening Offer
$34,652
Fair Price
$36,152
Walk Away Above
$36,728
- • Recent buyers paid ~$1,153 below MSRP
Price Breakdown
Est. Dealer Cost$33,575
Est. Invoice$34,694
Holdback (est.)$1,119
MSRP (Sticker)$37,305
Asking Price$36,256
Markup-$1,049
Est. Dealer Margin on This Car$2,682
Percentile51% of inventory is priced lower
Days on Lot11 days
What Others Paid (Last 30 Days)
Cars Sold168
Avg Markup-$1,153
Median Markup-$1,188
Best Deal-$1,632
Worst Deal-$731
% Sold Below MSRP100%
Avg Days to Sell62 days
Dealer Profile
Inventory215 vehicles
Avg Markup (All Models)-$776
Avg Markup (Sportage)-$761
% Below MSRP100%
Avg Days to Sell40 days
Avg Sold Markup-$821
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