Negotiation Guide
Opening Offer
$33,542
Fair Price
$35,042
Walk Away Above
$35,618
- • Recent buyers paid ~$1,153 below MSRP
Price Breakdown
Est. Dealer Cost$32,576
Est. Invoice$33,661
Holdback (est.)$1,086
MSRP (Sticker)$36,195
Asking Price$35,277
Markup-$918
Est. Dealer Margin on This Car$2,702
Percentile67% of inventory is priced lower
Days on Lot84 days
What Others Paid (Last 30 Days)
Cars Sold168
Avg Markup-$1,153
Median Markup-$1,188
Best Deal-$1,632
Worst Deal-$731
% Sold Below MSRP100%
Avg Days to Sell62 days
Dealer Profile
Inventory247 vehicles
Avg Markup (All Models)-$679
Avg Markup (Sportage)-$567
% Below MSRP100%
Avg Days to Sell43 days
Avg Sold Markup-$710
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