Negotiation Guide
Opening Offer
$33,777
Fair Price
$35,277
Walk Away Above
$35,853
- • Recent buyers paid ~$1,153 below MSRP
Price Breakdown
Est. Dealer Cost$32,787
Est. Invoice$33,880
Holdback (est.)$1,093
MSRP (Sticker)$36,430
Asking Price$35,493
Markup-$937
Est. Dealer Margin on This Car$2,706
Percentile60% of inventory is priced lower
Days on Lot89 days
What Others Paid (Last 30 Days)
Cars Sold168
Avg Markup-$1,153
Median Markup-$1,188
Best Deal-$1,632
Worst Deal-$731
% Sold Below MSRP100%
Avg Days to Sell62 days
Dealer Profile
Inventory354 vehicles
Avg Markup (All Models)-$556
Avg Markup (Sportage)-$531
% Below MSRP100%
Avg Days to Sell39 days
Avg Sold Markup-$569
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