Negotiation Guide
Opening Offer
$33,657
Fair Price
$35,157
Walk Away Above
$35,733
- • Recent buyers paid ~$1,153 below MSRP
Price Breakdown
Est. Dealer Cost$32,679
Est. Invoice$33,768
Holdback (est.)$1,089
MSRP (Sticker)$36,310
Asking Price$35,343
Markup-$967
Est. Dealer Margin on This Car$2,664
Percentile56% of inventory is priced lower
Days on Lot89 days
What Others Paid (Last 30 Days)
Cars Sold168
Avg Markup-$1,153
Median Markup-$1,188
Best Deal-$1,632
Worst Deal-$731
% Sold Below MSRP100%
Avg Days to Sell62 days
Dealer Profile
Inventory139 vehicles
Avg Markup (All Models)-$685
Avg Markup (Sportage)-$670
% Below MSRP100%
Avg Days to Sell41 days
Avg Sold Markup-$777
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