Negotiation Guide
Opening Offer
$34,502
Fair Price
$36,002
Walk Away Above
$36,578
- • Recent buyers paid ~$1,153 below MSRP
Price Breakdown
Est. Dealer Cost$33,440
Est. Invoice$34,554
Holdback (est.)$1,115
MSRP (Sticker)$37,155
Asking Price$36,329
Markup-$826
Est. Dealer Margin on This Car$2,890
Percentile81% of inventory is priced lower
Days on Lot2 days
What Others Paid (Last 30 Days)
Cars Sold168
Avg Markup-$1,153
Median Markup-$1,188
Best Deal-$1,632
Worst Deal-$731
% Sold Below MSRP100%
Avg Days to Sell62 days
Dealer Profile
Inventory209 vehicles
Avg Markup (All Models)-$588
Avg Markup (Sportage)-$565
% Below MSRP100%
Avg Days to Sell39 days
Avg Sold Markup-$592
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