Deal Sheet: 2026 Sportage EX

Russ Darrow Madison Kia · Madison, WI · VIN: 5XYK3CDFXTG462614

This Is Already a Great Deal

Opening Offer

$32,245

Asking Price

$33,242

Max Price

$33,242

• Recent buyers paid ~$645 below MSRP
• Asking price is already $198 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$30,677

Est. Invoice$31,699

Holdback (est.)$1,023

MSRP (Sticker)$34,085

Asking Price$33,242

Markup-$843

Est. Dealer Margin on This Car$2,566

Percentile30% of inventory is priced lower

Days on Lot25 days

What Others Paid (Last 30 Days)

Cars Sold4614

Avg Markup-$645

Median Markup-$574

Best Deal-$1,209

Worst Deal-$314

% Sold Below MSRP100%

Avg Days to Sell48 days

Dealer Profile

Inventory284 vehicles

Avg Markup (All Models)-$1,258

Avg Markup (Sportage)-$1,153

% Below MSRP42%

Avg Days to Sell49 days

Avg Sold Markup-$1,294

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