Deal Sheet: 2026 Sportage EX

Coughlin Kia of Dublin · Dublin, OH · VIN: 5XYK3CDFXTG442458

Negotiation Guide

Opening Offer

$33,256

Fair Price

$34,756

Walk Away Above

$35,208

• Recent buyers paid ~$643 below MSRP
• Sitting 90 days (avg 52) — extra leverage

Price Breakdown

Est. Dealer Cost$32,094

Est. Invoice$33,164

Holdback (est.)$1,070

MSRP (Sticker)$35,660

Asking Price$35,052

Markup-$608

Est. Dealer Margin on This Car$2,958

Percentile46% of inventory is priced lower

Days on Lot90 days

What Others Paid (Last 30 Days)

Cars Sold4974

Avg Markup-$643

Median Markup-$576

Best Deal-$1,209

Worst Deal-$314

% Sold Below MSRP100%

Avg Days to Sell52 days

Dealer Profile

Inventory236 vehicles

Avg Markup (All Models)-$762

Avg Markup (Sportage)-$600

% Below MSRP100%

Avg Days to Sell44 days

Avg Sold Markup-$903

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