Deal Sheet: 2026 Sportage EX

Palmen Kia of Kenosha · Kenosha, WI · VIN: 5XYK3CDFXTG433811

Negotiation Guide

Opening Offer

$33,194

Fair Price

$34,694

Walk Away Above

$35,142

• Recent buyers paid ~$643 below MSRP
• Sitting 89 days (avg 52) — extra leverage

Price Breakdown

Est. Dealer Cost$32,031

Est. Invoice$33,099

Holdback (est.)$1,068

MSRP (Sticker)$35,590

Asking Price$34,945

Markup-$645

Est. Dealer Margin on This Car$2,914

Percentile42% of inventory is priced lower

Days on Lot89 days

What Others Paid (Last 30 Days)

Cars Sold4974

Avg Markup-$643

Median Markup-$576

Best Deal-$1,209

Worst Deal-$314

% Sold Below MSRP100%

Avg Days to Sell52 days

Dealer Profile

Inventory145 vehicles

Avg Markup (All Models)-$870

Avg Markup (Sportage)-$677

% Below MSRP100%

Avg Days to Sell47 days

Avg Sold Markup-$832

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