Deal Sheet: 2026 Sportage EX

Prescott Valley Kia · Prescott Valley, AZ · VIN: 5XYK3CDFXTG428110

Negotiation Guide

Opening Offer

$33,023

Fair Price

$34,523

Walk Away Above

$34,974

• Recent buyers paid ~$643 below MSRP
• Sitting 90 days (avg 52) — extra leverage

Price Breakdown

Est. Dealer Cost$31,883

Est. Invoice$32,945

Holdback (est.)$1,063

MSRP (Sticker)$35,425

Asking Price$34,525

Markup-$900

Est. Dealer Margin on This Car$2,643

Percentile15% of inventory is priced lower

Days on Lot90 days

What Others Paid (Last 30 Days)

Cars Sold4974

Avg Markup-$643

Median Markup-$576

Best Deal-$1,209

Worst Deal-$314

% Sold Below MSRP100%

Avg Days to Sell52 days

Dealer Profile

Inventory260 vehicles

Avg Markup (All Models)-$1,248

Avg Markup (Sportage)-$1,025

% Below MSRP60%

Avg Days to Sell56 days

Avg Sold Markup-$1,277

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